A KNIGHT OF THE SEVEN KINGDOMS —
Experiential brand environment for HBO’s A Knight of the Seven Kingdoms premiere.
Role
Experience Design · Furniture Sourcing · Styling · Spatial Composition
Focus
Experiential Storytelling · Environmental Styling · Narrative Atmosphere
Guidance
Nadia Tai + Alex Mutch
MOOD
Authentic house banners and layered fabrics create a dramatic, lived-in atmosphere. Rustic wood and amber candlelight paired with live greenery transform the space into an immersive realm ready for discovery.
MATERIALS + COLOR
Natural materials and earthy tones establish an authentic, lived-in atmosphere inspired by the world of Westeros. Moss greens, aged woods, and warm ambers evoke the surrounding landscape and torchlit interiors.
EXPERIENCE FLOW
The event layout was designed to guide guests through a sequence of touch points, beginning with the exterior Hedgewall installation and moving into the after party space. Circulation paths and gathering zones were planned to encourage exploration, content capture & natural crowd movement.
PROPS + FURNITURE
I sourced and curated furniture, props, shields, banners, and bar styling to create a layered medieval environment rooted in material richness and house iconography.
HEDGEWALL
Exterior Hedgewall installation at the AMC entrance serving as the event’s arrival moment. Assisted with prop sourcing, greenery styling & environmental composition.
BARATHEON FEAST
Co-designed with a senior designer, the Baratheon Feast was developed as a high-impact after-party environment inspired by House Baratheon.
I led prop curation and styling, using material richness, detail, and layered materials to reinforce hierarchy and excess within the space.
CAMPFIRE
The campfire environment was designed as a quieter after party moment focused on the intimacy of the series’ campfire scene.
I led all 3D environment development for this scene, shaping spatial composition to ground the narrative at a feasible yet impactful scale.
